It’s not only ads that are thwarted by Ad blocker and pop-up blocker, but tracking cookies, malware, and even cryptocurrency mining scripts. Perhaps most importantly, when you block pop-ups and ads, you’re also protecting your privacy and security. Unless you’re looking for a carnival or casino experience, there’s no need for all of that chaos. With less distractions from flashing pop ups, or ads that block what you’re trying to read, webpages are simply prettier, not to mention more functional. By extension, this saves your battery if you’re not plugged in.Īnother consideration is simply aesthetics - blocking ads and pop-ups gives you a cleaner environment online. For starters, pages load faster when you stop ads and block pop-ups from using up your bandwidth and RAM.

These are the kinds of ads that Opera’s free pop up blocker, Ad blocker, was designed for.īeyond the general annoyance caused by them, which is reason enough in my opinion, there are plenty of other reasons to block pop-up windows and intrusive ads. They pop up, block your page, flash you into an epileptic seizure, redirect you, open new pages and pop-up windows, present you with fake closing options (the phantom X that never works), play video and audio at inopportune moments, tell you that you’ve won a prize (it’s never true, sadly), and generally force themselves upon you.

Intrusive ads on the other hand, do exactly that - Intrude. There’s no need to block them, because you can just ignore them if you want to. They are there, hoping to be noticed, but they respect your space and let you come to them. Unintrusive ads are passive - like wallflowers at a party. And although there are many different types of ads, they can pretty much be boiled down to two categories: Annoying and not annoying, which could also be categorized as intrusive and unintrusive. Ads are an integral part of the internet.

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